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When organizing volunteers for an event it is good to keep the rule of 50% in mind.
This rule is fairly simple, and typically holds true. This rule applies to calling people who you have already identified as being volunteers.
Robocalls for political campaigns are an effective way for candidates to reach targeted constituencies. In fact, it is probably the least expensive way to get a message out to prime voters — voters who are known to make it to the polls to cast their ballot. Robocalling is also called phone broadcasting or call blasting.
While most campaign spending is on mass media like television and radio, those advertisements are mostly wasted since the majority of people who watch television and radio don’t vote. However, phone lists can be isolated to identify registered voters, likely voters, party affiliation and even demographic information like age and neighborhood. (more…)
