| A Winning Campaign.com |
| Your key to victory! |
When organizing volunteers for an event it is good to keep the rule of 50% in mind.
This rule is fairly simple, and typically holds true. This rule applies to calling people who you have already identified as being volunteers.
Robocalls for political campaigns are an effective way for candidates to reach targeted constituencies. In fact, it is probably the least expensive way to get a message out to prime voters — voters who are known to make it to the polls to cast their ballot. Robocalling is also called phone broadcasting or call blasting.
While most campaign spending is on mass media like television and radio, those advertisements are mostly wasted since the majority of people who watch television and radio don’t vote. However, phone lists can be isolated to identify registered voters, likely voters, party affiliation and even demographic information like age and neighborhood. Read the rest of this entry »
It’s OK. The speech is ages away. There’s nothing to worry about yet. You may be absolutely right, but there is no substitute for preparation even if you are an accomplished public speaker. Take the politicians who finesse and practise their first speech in office long before the election is won (or lost).
If you are beginning to think about a spring or summer work presentation or wedding speech, I’d suggest that you do the hard work now and create time for practise nearer the event. This doesn’t necessarily mean writing a first draft, but simply pulling together all the information you’ll need and starting to think about the potential shape and structure of your speech. Read the rest of this entry »
By far, one of the most difficult things you will do as a candidate is fundraise. The reason for this is not so much because fundraising is inheretly difficult – no – the reason is that, as a candidate, you are inherently opposed to calling people up and asking for money. Indeed, I have worked on many campaigns, and I have consistantly seen candidates do everything they can to possibly avoid making fundrasing calls. It is like taking your kid to the dentist or going to the gym, you make up excuses for why you just can’t do it tonight – though you swear you will get around to it tomorrow.
But, just like getting that sore tooth checked out or doing a few laps around the track, you must fundrase. A campaign without money is like a car with no wheels – if it gets anywhere, it is by pure accident.
Ah yes, literature. the random scraps of paper and mail that we so willingly give to people knowing, full well, that it will end up in the garbage can. Yes, the sad but true fact about campaign literature is that it will be thrown away at some point.
So why do we bother? Because, not only is literature necessary for day-to-day door knocking, it is the most effective way to reach a large number of people in a relatively cheep way. The difference between complete garbage and something that may get you a vote is quality: quality information, quality product, and quality readability. If you follow this formula, you have a shot at making people look at your literature on and before election day. The key is to make a product that voters put on the counter and not in the garbage can. Read the rest of this entry »
If you’re like me and don’t have all the time in the world to spend on twitter because you’re either doing work or you’re on facebook. Then you should check out Tweet Later.
This program is a way to automate most of your Twitter marketing campaigns. You can set it and forget it! You won’t miss any @replies and the best part is you can use Tweet Later to send your @replies when the user is online! Read the rest of this entry »
So, you have decided to run for office – great! Hopefully you are running because you feel that you can make a difference in you community and, most likely, you have noticed a few things that have made you upset. You don’t like the high taxes, the poor quality of the roads, the pollution, or the education system – in short – you have issues.
But it is ok! Odds are if you are upset about something or feel that a better job can be done, the voting public probably feels the same way. What many campaigns fail to do is translate their plans to the public in the form of a solid message that people understand. In short, you need to define your message.
Facebook is going to be the most powerful weapon you have in the social networking world. These days, having a Facebook account it is almost a prerequisite to any sort of campaigning you do, be it personal, professional, or political. Not having an account is equivalent to not having lawn signs – you just have to do it.
Facebook is also the most professional of the social networking sites, so you should treat it as such. This does not mean that you can’t have a little fun, it does mean that you have to take your profile seriously. Facebook will reach the biggest section of your targeted supporters and volunteers for free, so don’t skimp on maintenance.